The founding team paid special attention to the names of the first three beers that we launched with on tap in August 2017. Not only did we want to encourage a bit of a chuckle with the puns, but we also wanted to include some reference to the style so that the beers (and brand) would make a knowledgeable first impression on our customers. The name Geist Weiss Guy creates an instant connection with the Weissbier from Bavaria (among the most popular and distinctive wheat beer styles in the world).